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38. Amplification Partners: Prof Megan Munsie on leveraging established networks and voices to multiply your impact
Stakeholder/audience mapping, Community engagement, Knowledge mobilisation, Policy, Uptake enablers, Strategic comms, Strategy Chris Pahlow Stakeholder/audience mapping, Community engagement, Knowledge mobilisation, Policy, Uptake enablers, Strategic comms, Strategy Chris Pahlow

38. Amplification Partners: Prof Megan Munsie on leveraging established networks and voices to multiply your impact

Instead of spending years building your own audience from scratch, what if you could partner with organisations and voices that already have your target community's trust and attention? Professor Megan Munsie has spent two decades mastering this approach — what she calls "amplification strategy" — to reach patients, policymakers, and the public with critical stem cell research insights.

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36. Practical Impact Planning and Evaluation: Dr Sarah Morton on contribution vs attribution and the Matter of Focus approach
Impact planning, Impact metrics, Evaluation, Knowledge mobilisation, Research strategy, Research management, Theory of change, Impact assessment Chris Pahlow Impact planning, Impact metrics, Evaluation, Knowledge mobilisation, Research strategy, Research management, Theory of change, Impact assessment Chris Pahlow

36. Practical Impact Planning and Evaluation: Dr Sarah Morton on contribution vs attribution and the Matter of Focus approach

How can we move beyond hoping for impact to systematically creating it? What tools can we use to plan for the impact we want to see in the world, evaluate whether it's happening, and tell compelling stories about the change we're contributing to? Dr Sarah Morton takes us through the Matter of Focus framework and software designed to do just that.

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35. Strategic Science Communication: Prof John C. Besley on designing communication that actually changes behaviour
Strategic comms, Behaviour change, Strategy, Stakeholder/audience mapping, User profiles/personas/archetypes Chris Pahlow Strategic comms, Behaviour change, Strategy, Stakeholder/audience mapping, User profiles/personas/archetypes Chris Pahlow

35. Strategic Science Communication: Prof John C. Besley on designing communication that actually changes behaviour

Passionate about sharing your research and want to ensure your comms efforts deliver meaningful results? Professor John C. Besley shares insights from his book Strategic Science Communication, and the SCREE framework, to help you move beyond hoping for impact to designing for it. In this conversation, he reveals why many research communication efforts fall short – not because researchers aren't trying, but because they haven't been asked the fundamental question: what specific behaviour do you want to change? John and I discuss how to identify clear goals, understand the beliefs that drive behaviours, and align your communication activities accordingly. Whether you’re the director of research org, working in comms/operations, or an individual researcher, John shares practical tips that can help you start improving the outcomes of your comms and engagement today.

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